Relationship Fundraising: a Donor-Based Approach to the Business of Raising Money

San Francisco (California - USA): Jossey-Bass, 2002.

English

350 p.

978-0-7879-6089-6

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising, avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success, build good relationships through marketing, achieve a greater understanding of their donors, communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.

MNG 061

Anglais

MON-128245