Files
Details
Title
Brenda Barton: Knowledge Retention Interviews
Imprint
Rome: World Food Programme (WFP), April 2024.
Language Note
English
ISBN/LRC Code
WFPAVI003_1
Summary
In this knowledge retention interview, Brenda, a retiree turned Interim Director of Communications and Media at WFP, reflects on her 31-year journey with the organization. Starting as a communications officer, she pioneered field communication structures in Nairobi, later transitioning to roles like Deputy Director of Communications and Country Director in places like the Philippines. Brenda emphasizes the importance of human connections and oneon-one interactions, especially in understanding institutional knowledge and preparing for crises. She highlights the challenges of WFP's dual mandate—balancing humanitarian aid with developmental work—and stresses the necessity of investing in resilience-building initiatives, particularly in the face of climate change. Brenda underscores the significance of consultation in decision-making, drawing insights from both national and international staff. Looking ahead, Brenda sees WFP's continued relevance in responding to global crises. She advocates for innovative approaches and closer collaboration with the private sector to enhance operational efficiency and effectiveness. Finally, Brenda leaves behind the advice to always think about succession and invest in retaining knowledgeable staff as a legacy for future colleagues and the organization as a whole.
Note
Knowledge Retention Interviews
Call Number
AVI 003
Linked Resources
Full Video Recording Stream
System Control No.
AV-128689
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Secondary Descriptors
Geographic Terms